You sent the deck. Now who do you follow up with?
A PDF in an email tells you nothing after you press send. Here is what investors do with a deck, and who to follow up with first.
Investors read quickly
In DocSend's 2022 data, investors spent just under three minutes on a deck on average. Where they stop matters as much as whether they opened it.
PDF or link
An attachment can be read, forwarded or ignored, and you will not know which. A link for each investor shows how far each one got and the slide where they dropped off.
Follow up in order
Start with the people who read to the end, then those who stopped early. If most readers stop on the same slide, fix that slide before the next send.